Duffy Square:
54°
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Hello!
This weekly email reports on how TKTS helps audiences connect with great theater in NYC!
Last week...
36.7% of all customers at TKTS were first time Broadway and Off Broadway ticket buyers! With 32 Broadway shows and 26 Off Broadway shows to choose from, these first-time audience members are sure to become lifelong theatergoers!
The crowd here was as enthusiastic as ever! Crowd strength was up over the previous week; and engagement amongst visitors was excellent.
TKTS remains the best value in town for Broadway and Off Broadway tickets. No one else comes close to the daily selection and discounted rates offered at the iconic TKTS booths.
| Show | Price/Discount Range | # of Performances | Average Time Spent at TKTS per Performance ↓ |
|---|---|---|---|
| A Wonderful World: The Louis Armstrong | $70.00 - $141.00 40.0% - 50.0% | 7 of 8 | 8h 54m |
| Left on Tenth | $55.00 - $100.00 50.0% - 50.0% | 8 of 8 | 8h 49m |
| Romeo + Juliet | $82.00 - $110.00 30.0% - 50.0% | 1 of 8 | 8h 40m |
| The Great Gatsby | $64.00 - $146.00 40.0% - 50.0% | 8 of 8 | 8h 32m |
| Our Town | $75.00 - $110.00 50.0% - 50.0% | 8 of 8 | 8h 26m |
| Six | $64.00 - $130.00 40.0% - 50.0% | 8 of 8 | 8h 26m |
| The Outsiders | $115.00 - $193.00 20.0% - 50.0% | 4 of 8 | 8h 25m |
| Cabaret at the Kit Kat Club | $58.00 - $160.00 40.0% - 50.0% | 8 of 8 | 8h 19m |
| Back to the Future | $52.00 - $101.00 40.0% - 50.0% | 8 of 8 | 8h 19m |
| Hell's Kitchen | $70.00 - $149.00 30.0% - 50.0% | 8 of 8 | 8h 17m |
| The Notebook | $65.00 - $100.00 50.0% - 50.0% | 8 of 8 | 8h 16m |
| Moulin Rouge | $80.00 - $185.00 30.0% - 50.0% | 8 of 8 | 8h 12m |
| Aladdin | $68.00 - $115.00 30.0% - 50.0% | 8 of 8 | 8h 1m |
| Water for Elephants | $67.00 - $105.00 50.0% - 50.0% | 8 of 8 | 7h 54m |
| The Book of Mormon | $70.00 - $185.00 30.0% - 40.0% | 8 of 8 | 7h 53m |
| Tammy Faye | $75.00 - $110.00 50.0% - 50.0% | 6 of 7 | 7h 53m |
| Chicago | $55.00 - $106.00 40.0% - 50.0% | 8 of 8 | 7h 52m |
| The Hills of California | $66.00 - $110.00 50.0% - 50.0% | 8 of 8 | 7h 47m |
| Swept Away | $63.00 - $97.00 30.0% - 50.0% | 8 of 8 | 7h 39m |
| & Juliet | $67.00 - $136.00 40.0% - 50.0% | 8 of 8 | 7h 37m |
| MJ | $93.00 - $149.00 30.0% - 30.0% | 8 of 8 | 7h 32m |
| Sunset Boulevard | $76.00 - $199.00 30.0% - 50.0% | 7 of 8 | 7h 27m |
| Harry Potter and the Cursed Child | $74.00 - $97.00 40.0% - 50.0% | 7 of 7 | 7h 21m |
| Once Upon a Mattress | $70.00 - $100.00 50.0% - 50.0% | 8 of 8 | 7h 8m |
| The Roommate | $50.00 - $110.00 50.0% - 50.0% | 8 of 8 | 7h 2m |
| Hadestown | $70.00 - $135.00 50.0% - 50.0% | 6 of 8 | 6h 53m |
| Maybe Happy Ending | $60.00 - $100.00 50.0% - 50.0% | 7 of 8 | 6h 48m |
| Yellow Face | $60.00 - $85.00 50.0% - 50.0% | 5 of 8 | 6h 36m |
| Elf the Musical | $100.00 - $135.00 50.0% - 50.0% | 5 of 7 | 6h 30m |
| Death Becomes Her | $88.00 - $160.00 40.0% - 40.0% | 8 of 8 | 6h 29m |
| Stereophonic | $100.00 - $130.00 50.0% - 50.0% | 8 of 8 | 6h 29m |
| Suffs | $62.00 - $145.00 30.0% - 50.0% | 7 of 8 | 5h 41m |
TKTS at opening Wednesday
TKTS on Friday Evening
We are a team of self-taught developers working on our dream project. Please join us in exploring how web-based applications can bring clarity and excitement to the same-day ticket market in Times Square.
The below API endpoint is for you. We hope you will use it and be in touch to share your own thoughts and ideas!
duffydashboard Community API:
https://api.duffydashboard.com/v1/live-summary
Includes:
- A true/false indication of whether TKTS Duffy Square is open for business.
- A real-time count of the number of shows being discounted.
- A real-time average price and discount of all shows for sale.
Our own research and development is divided into two areas of focus: (1) tools for reading and interpreting data from the same-day ticket market, and (2) tools for connecting patrons in Times Square with high-quality information about their options in the same-day ticket market.
The more people outside of TKTS we can speak with and learn from, the better our systems for collecting, storring, and applying data will be! We work outside of TKTS daily, engaging with patrons and observing how environmental factors impact the work we do.
Our On The Boards email; daily survey system; and live information page have all been developed to serve the community of theatergoers at TKTS. Understanding how the needs of matinee customers and evening customers tend to vary; how QR positioning impacts survey collection; and how changes to price and percentage shift customer taste are only a few of the important factors we track every day.
But data alone is never enough! We are constantly asking ourselves how we can use what we learn through data collection to improve real-life customer interactions out in the same-day market.
Welcome!
Thanks for stopping by! We are a small team dedicated to empowering audiences in the same-day market.
About Us
We want to hear from you.
We want to collaborate with mission-driven, NYC-based performing arts presenters. Let’s discover together how to connect your awesome programming with audiences in the same-day market.
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duffydashboard is named for Duffy Square, NYC, the home of TKTS. Copyright © duffydashboard, 2024.