duffydashboard

Data in Service of the Audience


Duffy Square: weather condition 15°

The Board at tkts is: Dark

Daily tkts Avg: $91.97 / 44.0%.


About

duffydashboard is proud to be the official data and analytics partner of the TKTS discount ticket booth.

Initially developed as a labor of love, duffydashboard connects audiences in the same-day ticket market with accessible points of entry into the performing arts in New York City.

Our primary mission is to increase the brand recognition and customer base of TKTS, the best value-for-money vendor in the same-day ticket market! The research we enable, and the tools we develop, empower audiences and presenters alike to use TKTS with greater confidence.

Theater (tech) is collaborative

We are a team of self-taught developers working on our dream project. Please join us in exploring how web-based applications can bring clarity and excitement to the same-day ticket market in Times Square.


The below API endpoint is for you. We hope you will use it and be in touch to share your own thoughts and ideas!

duffydashboard Community API:
https://api.duffydashboard.com/v1/live-summary
Includes:
  • A true/false indication of whether TKTS Duffy Square is open for business.
  • A real-time count of the number of shows being discounted.
  • A real-time average price and discount of all shows for sale.

Our own research and development is divided into two areas of focus: (1) tools for reading and interpreting data from the same-day ticket market, and (2) tools for connecting patrons in Times Square with high-quality information about their options in the same-day ticket market.

Meeting and learning from the audience
Midday QR placement at TKTS. Customers can scan to see what’s for sale.

The more people outside of TKTS we can speak with and learn from, the better our systems for collecting, storring, and applying data will be! We work outside of TKTS daily, engaging with patrons and observing how environmental factors impact the work we do.

Our On The Boards email; daily survey system; and live information page have all been developed to serve the community of theatergoers at TKTS. Understanding how the needs of matinee customers and evening customers tend to vary; how QR positioning impacts survey collection; and how changes to price and percentage shift customer taste are only a few of the important factors we track every day.

But data alone is never enough! We are constantly asking ourselves how we can use what we learn through data collection to improve real-life customer interactions out in the same-day market.

Meet the Team

Our team draws on professional experience from within nonprofit theater, theater promotions, publishing and web development.


Ben Van Buren began work on what would become duffydashboard in 2018. He is focused on exploring how audience development efforts at non-profit and commercial producing organizations can benefit from engaging in the same-day ticket market using datasets, providing KPIs to help make data-driven decisions and meet their goals. Ben is also proud to operate Times Square Books, an open invitation to publish anyone who works outside in Times Square.


Susanne Boulle founded DragonFlyer Works, offering promotional services in the Broadway industry. DragonFlyer has partnered with 200+ Broadway and Off Broadway productions, since 2010. She's focused on ticket buying trends in the last minute market, especially the many Broadway and TKTS first time shoppers who are showing up in 2023 and how those demographic trends are evolving since Broadway reopened.


Samantha Dubin is the TKTS Operations Manager at TDF and the partnership coordinator for duffydashboard. She began working at TKTS in 2014 as a college intern for their Patron Services team. Samantha is excited to work alongside duffydashboard to highlight the importance of the discount and same-day ticket market.


Derek Garnett, Technical Solution Specialist, has been providing technical expertise for duffydashboard since 2021, building data-collection and reporting solutions into duffydashboard's infrastructure to best deliver useful information to our customers, and providing helpful tooling for the duffydashboard and TKTS teams.

Terms and Conditions | Privacy Policy