Data in Service of the Audience
Initially developed as a labor of love, duffydashboard connects audiences in the same-day ticket market with accessible points of entry into the performing arts in New York City.
Our primary mission is to increase the brand recognition and customer base of TKTS, the best value-for-money vendor in the same-day ticket market! The research we enable, and the tools we develop, empower audiences and presenters alike to use TKTS with greater confidence.
The market moves quickly. With the right TKTS data, you can always stay ahead.
Did you know that last week at TKTS, 53 listings adjusted their price during opening hours, fundamentally altering the dynamics of the sales day?
Previously, knowing who exactly is shopping in the same-day market was guesswork. No longer.
Did you know that last week at TKTS, 36.70% of customers were first time Broadway ticket buyers?
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We are passionate about developing web-based applications that meet the needs of audiences in the same-day market.
We are outside in Times Square daily. If you’re ever in the area, come say hello!
Ben Van Buren began work on what would become duffydashboard in 2018. He is focused on exploring how audience development efforts at non-profit and commercial producing organizations can benefit from engaging in the same-day ticket market using datasets, providing KPIs to help make data-driven decisions and meet their goals. Ben is also proud to operate Times Square Books, an open invitation to publish anyone who works outside in Times Square.
Susanne Boulle founded DragonFlyer Works, offering promotional services in the Broadway industry. DragonFlyer has partnered with 200+ Broadway and Off Broadway productions, since 2010. She's focused on ticket buying trends in the last minute market, especially the many Broadway and TKTS first time shoppers who are showing up in 2023 and how those demographic trends are evolving since Broadway reopened.
Samantha Dubin is the TKTS Operations Manager at TDF and the partnership coordinator for duffydashboard. She began working at TKTS in 2014 as a college intern for their Patron Services team. Samantha is excited to work alongside duffydashboard to highlight the importance of the discount and same-day ticket market.
Derek Garnett, Technical Solution Specialist, has been providing technical expertise for duffydashboard since 2021, building data-collection and reporting solutions into duffydashboard's infrastructure to best deliver useful information to our customers, and providing helpful tooling for the duffydashboard and TKTS teams.
duffydashboard is named for Duffy Square, NYC, the home of TKTS. Copyright © duffydashboard, 2024.