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Data in Service of the Audience
Duffy Square:
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DuffyDashboard delivers data directly from TKTS, ensuring accuracy and actionability.
Our mission is to serve the Theatre Development Fund and help shows and audiences to create greater access to the theater, together.
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Go right to the source
Are you constantly second-guessing your pricing strategy at TKTS?
Do you struggle to follow the important shifts in demographics out in Times Square?
If only there was high-quality data available to help you act with confidence when allocating inventory and setting prices at TKTS.
There is now! At DuffyDashboard, the offical data and analytics partner of TKTS.
Claim 2-Weeks of Free Reports Today!
Sign Up for ReportsPrice with purpose
If you don't know what happened on the boards at TKTS that day, then you weren't really in the mix.
Stay ahead of the curve and find a TKTS strategy that works. Know exactly who is raising and lowering their prices midday and position your listing better than anyone else.
Know who is shopping
Don't waste time and money trying to guess who is in the same-day market.
Demographics change daily. Follow closely as Broadway-theater-savvy swings from high to low; as British and Canadian tourists are replaced by Brazilians and Chinese; and as families wax and wane.
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Bundle at checkout to save $75 per month
DuffyDashboard EOD Listing Report
$249 / per month
includes all of the below
- Count of Broadway shows listed
- Count of performances listed by type (Matinee, Evening, Next Day Matinee)
- Price ranges and averages
- Headline data-points: highest discounter, lowest discounter
- Complete list of all Broadway shows sold by initial offering
- Complete list of all shows that listed performances after TKTS opened
- Complete list of all adjustments to price and percentage over the course of the day
EOD TKTS Crowd Report
$249 / per month
includes all of the below
- Customer Survey results from TKTS Duffy Square, and TKTS Lincoln Center
- A chart of all customer residences: locals/suburbs/domestic tourists/international tourists
- A chart of the proportion of family shoppers
- A chart of the proportion of first time Broadway shoppers
- Two pictures of the day at TKTS Duffy Square